Digital marketing in accordance with the GDPR and ePrivacy

This seminar is part of the DLA Piper Finland's "Data, digitality & data protection" -seminar series. This second seminar will be about digital marketing in accordance with GDPR and ePrivacy.

Programme:

Breakfast: from 8:30 am to 9:00 am

DLA Piper: Salla Turkkinen, Markus Oksanen

• How has the legal field of digital marketing changed
• Electronic direct marketing and the use of customer registers: what actions has the changed regulation required from companies and what solutions have been introduced
• The use of advertisement networks
• Are cookie consents necessary

Amnet Finland (Dentsu Aegis): Timo Petänen

• The real world of digital marketing: Google, Facebook, real-time bidding, profiling, etc.

Please note that this event will be held in Finnish.