Generative AI in the entertainment industry – challenges and opportunities

16:30
Doors open at DLA Piper office, Kanavaranta 1

16:45
Welcoming words from DLA Piper Associate and our moderator, Joeli Niva

17:00
Current state of AI in the entertainment industry
Joona Kortesmäki, Head of Development at Elisa, will provide an overview of the current opportunities of gen AI in the entertainment industry. This session will examine what’s happening now and what’s on the horizon.

17:30
Legal insights into IP rights and generative AI
Our in-house expert in IP law, Counsel Petteri Günther, will discuss the key legal considerations and challenges that generative AI presents for businesses operating in the AV sector.

18:00
The role of Unreal Engine (UE) in revolutionising creative storytelling in AV
Chris Ebeling, Partner x Education Advisor from Epic Games, will delve into how Unreal Engine is transforming AV productions.

18:30
Networking & refreshments
Conclude the evening by connecting with peers over a salad buffet, wine and refreshments.

About the speakers

Joona Kortesmäki is the Head of Development at Elisa Viihde, where he focuses on transforming storytelling with bold original drama series and creativity-boosting AI integration. With 20 years in the TV & streaming industry and degrees in Business Administration and Arts, he is dedicated to advancing the future of entertainment.

Chris Ebeling is a Creative Director, Entrepreneur, and Digital Artist with expertise in gaming, VFX, animation, AI, and transmedia. Currently a Partner x Education Consultant for Epic Games, he also leads his digital consulting agency, Beyond Horizon, where he’s driving initiatives like the European Innovation Alliance PANEURAMA and establishing Centers of Excellence across Europe focussed on Digital Media. Chris is a recognized thought leader pushing the boundaries of immersive digital entertainment and interactive media. Talk title: Unreal Engine: More than gaming.